EDN Masterclass

“Documentary Media for Global Citizens,” with Paulina Tervo

@Pavlos Zannas, 17:30–19:30


In Europe, documentary has for decades lacked wellfunctioning structures for efficient educational distribution. But digital platforms now bring a whole new perspective to reaching schools. During this masterclass Paulina Tervo, Co-CEO at Lyfta, provides valuable insights that will help you reach new audiences and build an income from educational distribution. 

Media literacy and distribution for younger audiences have for some years been strategic targets within European media development. Building a stronger sense of digital citizenship for future generations and stimulating creativity through media have been central in the considerations for our future media landscape.

During this session Paulina Tervo from Lyfta will talk about the use of innovative digital distribution in an educational context. During the presentation she will touch upon:

- What is Lyfta’s platform and how it works 
- How to make documentary media function effectively in schools
- How to adapt documentaries to educational purposes

Be inspired about making innovative and excellent resources for your next documentary and create valuable impact for the next generation of global citizens. In addition, get to know how these new opportunities can be part of your market strategy.

This masterclass takes place within the framework of Docs in Thessaloniki Pitching Forum 2019. It is organised by the European Documentary Network (EDN) and the Thessaloniki Documentary Festival.

http://edn.network/activities/edn-activities-2019/docs-inthessaloniki- 2019/

About Lyfta

Lyfta supports teachers in tackling complex themes and global topics in the classroom. It is a subscription-based digital platform, where teachers and pupils can access documentary media matched with curriculum-based lesson plans. Lyfta is currently used in over 350 schools in the UK, Finland and the US.