Merchants of Doubt

An in-depth research on the public opinion’s manipulation tactics adopted by the colossal tobacco industry and the flame-retardant manufacturers, aiming to discredit any scientific findings that indicate the health risks of smoking and could damage the mass consumption of their products. An intrusive look on the mechanisms taking advantage of the human disposition to question all kinds of painful truths. Drawing parallels between these communication gimmicks and the conjuring tricks performed by magicians, this insightful documentary culminates in recent attempts to play down the dreadful consequences of climate change.